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ONLINE STORYBOARD FOR WRITERS FULL

The storyboard structure is therefore the starting point for the technical writers. It makes sure there is a guide on word or page counts for each part of the question and essentially makes sure that every part of the question is addressed.

Answer Structures. The answer structure is an important guide for the technical writer to follow when producing the technical cut of the answer.

The question analysis should be contained in the storyboards so that the writers understand why the structures have been produced and what makes this answer unique. It is only by answering every part of the question that we can get maximum scores. Different clients will ask similar questions, we must therefore analyse the question even if we think we know what they have asked. It is important that we understand what the client has asked and try to determine why.

Question Analysis. It is very much back to the advice we had at school to “read the question, before answering”.

These should always be clearly addressed in the answer structure during the storyboard stage. For example, ‘demonstrable’ or ‘evidenced’ means case studies or where have you done this before. All of the criteria should be addressed in the answer in an obvious way that can be identified by the evaluator. If the criteria say ‘added value’ then the answer structure must make it clear, with a heading or statement, that this part of the answer is the added value piece that you can award points for. The storyboard should reflect the evaluation criteria and structure the answers to them. The evaluation criteria may say that ‘additional benefits’ or ‘added value’ or ‘demonstrable added benefits’ are required for that score, these points need to be explicitly addressed. Sometimes the evaluation criteria will say ‘full marks for a compliant answer’, but in many cases this is not so, and a fully compliant answer may only score 50% of the available marks.

ONLINE STORYBOARD FOR WRITERS FULL

It is what the evaluator will score against and hence it should be obvious to the evaluator that our answer gets full marks. The evaluation criteria should be the absolute guide to storyboarding, writing, editing and reviewing the answers that we provide. The storyboard should refer to the key documents that need to be addressed in each answer, making reference to the impact that each document has on the answer.

This analysis should be a living document and updated as client clarifications are issued. The full tender set should be added to the bid library and the analysis made available to all members of the bid team. All documents should therefore be reviewed and thoroughly analysed to ensure that there aren’t any clarifications or suggestions that could have an impact on the way we develop our solution.

Client Documentation. The client has produced a documentation set, that will typically have been reviewed and agreed by senior management in the client organisation.

The main outcomes are: a full analysis of the client documentation an understanding of how the client will score our submission an understanding of the questions and why they are asked the way they are the answer structures that will fully address all elements of the question and the win themes that are to be used in each answer. The evaluation criteria usually define how maximum scores can be obtained and there is usually a great variation in how maximum points can be obtained.

The driving force behind the storyboard is the evaluation criteria and how the evaluators will score the bid. It is a formal step in the process specifically designed to halt the “rush to write” and to focus on analysing what should be written rather than what we want to write. Storyboarding is a formal process of analysing the question, evaluation scores and themes that we want the evaluators to be aware of. It is the time when you study all the client material and produce answer structures that the writers can follow. The storyboard phase of a bid is the planning stage. This is frustrating for the writers and adds to bid investment. The rush to write is understandable but writing without planning can lead to nugatory work by the writing team or having to revisit and rework elements of the bid. There is a mistaken belief when bidding that “if you are not writing, then you are not bidding”. Here’s a bit more information on the bid storyboarding process for your guidance: The Bid Team can help you storyboard your bid responses making sure that key messages and win themes are reflected in correctly structured answers focused on the evaluation criteria.